Creative partner for mission-driven orgs

Creative partner for mission-driven orgs.

Brand strategy + identity + websites + campaigns
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doing good since 2014

ABOUT US
Verticalloop is a brand strategy and identity studio for founders and organizations at a turning point: a launch, a pivot, a fundraise.

We make what you stand for clear, then build what carries it into the world, from identity to websites and campaigns.

Sometimes in a ten-day Brand Sprint, sometimes over a longer partnership. Either way, we don’t disappear after launch.
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SELECTED WoRK

Revamping a high speed brand for next level performance

Drive TLV
Branding
Web
Marketing
Tech

A brand built to make AI in higher education feel trustworthy, not threatening

BRAND SPRINT
Collage AI
Branding
Strategy
Education
Tech

A brand that gives water birth the dignity it deserves

BRAND SPRINT
Evia
Strategy
Branding
Packaging
Health & Wellness
Retail

A brand for a kind of platform the internet doesn't have a name for yet

BRAND SPRINT
COLLO
Branding
UX UI
Strategy
Tech

Changing the face of education in Israel

Milgo
Strategy
Branding
Web
Education
Tech

A brand built to help creators grow before they hit publish

BRAND SPRINT
Growith
Branding
UX UI
Tech

Harnessing the power of passionate disagreement into discourse

For the Sake of Argument
Strategy
Branding
Web
Campaign
Marketing
Education

Designing clarity for the body that measures Israel's education system

RAMA
Branding
Strategy
Web
Education
proud partners

Our clients are our partners

Questions & Answers

In case you were wondering

What’s the difference between a Brand Sprint and a classic branding process?
How much of my time will the Brand Sprint take?
What do I need to do to prepare for the Brand Sprint?
Can you also help me with rolling out my new brand?
I’m an established business. Can I still do a Brand Sprint, or is it only for new businesses?
What does Verticalloop do?

We're a strategy-led brand agency for mission-driven organizations. We work with the person who feels the gap between who their organization really is and how its brand shows up, and we help them close it, for good.

That covers brand strategy, identity, messaging and websites.

Who does Verticalloop work with?

Two kinds of people. Founders at a turning point: a launch, a pivot, a raise. And marketing and development leaders at established organizations that have outgrown their brand.

They work in social impact, EdTech and education, purpose-driven B2B and tech, and nonprofits. What they share isn't a sector. It's the gap.

What makes Verticalloop different?

We go deeper, and we stay. Our clients stay with us for more than five years, on average.

Karina Chocron, our founder, shapes the strategy. A sprint is the easy first step. A partnership is how we stay.

Does branding actually drive results?

Yes, when strategy comes first. A clear brand helps the right people understand you fast: investors, funders, partners, new hires and the people you serve.

Growith launched with a brand we built in 10 days and was #2 Product of the Day on Product Hunt on launch day. Drive TLV started with a brand evolution, and we're still partners today.

A brand doesn't replace the work. It makes it louder.

What’s a Brand Sprint?

It’s our fastest way in. Over ten focused days we deliver your core brand strategy, visual identity and essential assets. It works best for founders and small teams who are ready to make decisions quickly.

What if we need something bigger?

We also take on longer engagements, such as a full rebrand, a website build, or ongoing creative support. On our first call, we’ll recommend the format that fits.

How does pricing work?

Every project has a fixed scope and a fixed price, so you know exactly what’s included before we start. A Brand Sprint is the most focused way in. Longer partnerships are scoped to what you need.

We’re not the lowest bid. You’re paying for senior strategy and a team that learns your organization, not for hours.

Who will I work with?

Karina shapes the strategy and leads the key moments. Adva, our studio manager, runs the project day to day. A hand-picked team of designers, developers and writers produces the work.

We already have a brand. Can you work with it?

Yes. We can evolve what you have, or build something new if that’s what the moment calls for.

You’re in Tel Aviv. Do you work with teams in the US?

All the time. Many of our clients are in the US, and we plan our time zones around yours.