Better estate planning to draw families together, not drive them apart

Odenu approached us with a challenge to make estate planning - a heavy topic that is often the cause of in-fighting - into an opportunity for clarity and closeness. We worked with them on a logo that included custom illustration, inspired by the nekudot (or vowels) used in the Hebrew language to hint to precision for pronounciation.

For the brand identity, our team developed a gender neutral color palette that felt warm and approachable. We created custom illustrations to lighten the mood and give a human element to the topic discussed across the site. The results were an easy to navigate, beautiful website, social media assets and an advertising campaign that featured ads in publications such as Mishpacha Magazine, among others.