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project
overview
Rebranding a full service digital tech marketing agency
Wadi is a results-oriented B2B marketing agency that grew from one charismatic founder to a dynamic team specializing in cybersecurity, technology, and anything related to digital marketing.
The team at Wadi had outgrown their initial branding (it included a camel and lots of orange) and was looking for a unique brand identity and messaging strategy that would help with their ambitious growth goals.
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What We Did
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Brand Identity
When developing the look and feel for Wadi’s new brand, we drew inspiration from the founder’s personal taste and style. We explored a variety of logos, fonts, and brand variations that would uniquely position Wadi in the B2B market and give the team a lot of flexibility to play and extend the use of the elements involved in the design.
We did a full competitive analysis of the market landscape and based the company’s new messaging strategy and value propositions around their ideal positioning in the market.
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Website and Marketing Assets
We built out the wireframes and content strategy for over 20 web-pages, each with a unique approach to digital B2B marketing and the segment of the audience that would be interested in that particular content area (i.e. customers interested in full service marketing, customers interested in a single service with possible add-ons, prospective employees, fellow marketers, etc).
We hosted a photoshoot for the staff at our offices, created white papers and social media assets so that the staff could continue to work with and evolve the brand on their own.
